Enjoyable Financial Statements
I get to serve as a director on the boards of several local non-profit organizations. Part of the meeting process for board members is to review financial statements. The directors are responsible for keeping watch on the finances of the organization to ensure that they are being spent in the best interest of the organization’s mission, not the pockets of management. Unfortunately, most board members, and for that matter, most people really don’t know how to properly view a financial statement issued by a company or organization. This post is explain to the masses some simple things you can look for during those moments. Hopefully, it will lead to less awkward silence at board meetings.
Financial statements are considered to be about as much fun as a root canal. So, while the accountants on various boards are carefully performing accounting calculations in their heads during the review time, others:
- look at the statements out of fear that they may look ignorant if they simply stare off into space
- look for nit picky items in categories that seem to be more or less expensive than previous statements
- simply stare off into space
- ask questions using the few accounting terms they know to impress others ie materiality, depreciation, assets, did we debit that properly?
- look at the accountant and wonder what they actually do all day at work?
First and foremost, numbers on a financial statements are essentially meaningless by themselves. Ratios of the numbers on the page to the whole, trends of the numbers over time and comparison to similar organizations will lead the reader to a much greater understanding of what is actually happening.
The first thing I look for is the percentages of the total revenue (income) numbers. By that I mean, what percentage of total revenue were product sales, or government grants or memberships? Has that number changed over time? Is most of the revenue in the organization coming from one or two sources? How stable are the income sources? In the case of the non-profit charter school I work with, how stable is the revenue stream from the state? When states go through recessions with declining tax revenues, they often look to educational institutions to “cut the fat.” While unfortunate, it is important to keep in mind when planning for income during upcoming years.
Expenses are even more fun to analyze. The typical person will say something like, “we spent $300 more on (fill in the blank) this year.” Looking at the increasing expense does provide clues to what is happening in the organization if properly analyzed. If it is copy costs, perhaps an initiative to be more “green” is in order. Perhaps an organization with increasing employee count is doomed to increased office supply costs simply because of the extra bodies using them. More important in examining expenses is to look at the percentage of total expenses contained in that number. For a service organization like a software company or school, perhaps employee/benefit costs of 65-70% of total expenses are completely appropriate since the majority of the operation exists by people doing the work. If a retail organization had 65% employee costs, I would be concerned. In that environment, inventory should be the main cost driver, not compensation of employees.
Sometimes expenses expose a hidden story that management is trying to hide. If you tell me that the organization spent $650 on liability insurance this year, unless I am in the insurance business, that will mean nothing. However, if I can see that last year, we spent $300 and this year the number is over 2 times as large, I know there is something going on. Did we have excess claims this year? Did something change significantly with regards to the organization’s practices? Is the insurance company trying to get rid of us?
Next, it is important to examine expense percentages compared to others in the industry. If my charter school is paying around 8% of expenses toward copying costs and other charter schools of similar size are paying only 3 or 4%, that would indicate that there are some missing cost controls surrounding this area. More important in this comparison are larger line items like salaries, debt payments, maintenance and curriculum costs for charter schools. In retail it could be rent, advertising, inventory and compensation. Whatever the case, you don’t want to be locked into fixed payments for an area that is significantly higher than your competitors.
Last of all, the most important item to remember as you make financial statements enjoyable is materiality. Don’t worry about all the items smaller than a gnat’s nose. Materiality means the item must be big enough to make a significant impact on the financials. In well-run organizations, management will take care of minimizing expenses they have direct control over. The board needs to focus on strategic expense issues relating to the mission of the organization while it oversees management’s implementation of those plans.
There is a lot more to this issue than what I presented. Hopefully, this at least gets you started on the path to a better understanding of the financial world.
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